Retail News Insider

Your favorite stores are going to close. Not really, but as the headlines above show, that’s what some retail insiders would have you believe.

Move over Halloween—you’re not the only October holiday that calls for celebration. Oktoberfest originated as a two-week folk festival held in Germany, where the country’s culture, food and beer are celebrated. Today, similar festivals are celebrated around the world in late September and early October, and many retailers and CPGs feature German cuisine all month long with traditional foods and specially-brewed Oktoberfest beers. In turn, Sales Advisors can take shoppers on a culinary adventure, enticing them to try new foods, drinks and dishes with in-store sampling events.

After 13 years of working in-store sampling events (four of which have been with Interactions), Lead Sales Advisor Sherry Schuler has it down to a science. This month, we share her steps for selling success.

Giant Landover, part of Ahold USA, knows that the key to making a new store successful is generating excitement in the community. That’s why it called on the experts at Interactions Marketing to help put together its latest Grand Opening for the Giant supermarket in the Potomac Yard area of Alexandria, VA. And while every […]

Just as retail has been undergoing big changes in the U.S., so too has the environment started to shift in Europe and Asia. But as Danny Chen, Vice President of International for Interactions explains, the changes these markets are undergoing aren’t all the same. “Retailers in Asia, and in China especially, are becoming more focused […]

By Bharat Rupani The beginning. This is where we start—together! I am now entering my fourth week here with Retail Services, and while I am new to this role, as many of you know, I am not new to Daymon. I’ve had the opportunity over the last 18 years to work with our associates and […]

We talk a lot about technology in Retail News Insider, which might give some the impression that digital trumps physical. But that’s not always the case—as articles in this issue, along with our latest Retail Perceptions report, prove otherwise! The fact of the matter is, consumers love a good shopping experience—whether it’s in-store or online. […]