According to the National Association for the Specialty Food Trade, more than two-thirds of consumers report purchasing specialty foods within the past six months, an 11 percent increase over 2011. Chocolate, olive oil, cheese and yogurt top the list for specialty items shoppers are purchasing. Specialty foods are defined as foods of premium quality, which […]
This month Sales Advisor April Bernard offers a few tips on handling the busy holiday season with ease. According to April, one of the most important elements of making a sale is taking the time to learn about the product beforehand. “Knowing your product is key,” said April. “I always read the product packaging and […]
As retailers and brands prepare for the Thanksgiving shopping rush, expect to see more holiday themed promotions and free standing inserts (FSIs). FSIs are the manufacturer coupons you see in the Sunday paper supplement. Manufacturers’ FSIs are often tied to a national campaign, so by coordinating FSIs with events in-store, Sales Advisors add value to […]
