Well-executed experiential events evoke emotions, stimulate the senses and help build the relationship between the retailer and the consumer. Events like chef demonstrations, outdoor grilling events and grand openings featuring face painters, musicians and balloon artists can drive sales, increase loyalty and prompt word-of-mouth referrals. In essence, they create a shopping experience that online retailers simply can’t match.
Americans are spending more than ever on Valentine’s Day—over $140 each, according to the National Retail Federation. While traditionally considered a holiday for sweethearts, Valentine’s Day is now a family affair, with many consumers also buying for children, teachers and even pets. Sales Advisors are in the perfect position to help consumers show their love through unique Valentine’s Day gifts.
There’s no doubt that some items are harder to sell than others. Cookies and crackers often fly off the shelf (and Sales Advisors’ carts), while items shoppers are less familiar with may have less broad appeal.
In-store demonstration events are a great way to get current shoppers interacting with your brand. But what if you want to attract new customers and spread your message throughout the community? Or what if you’re an online-only brand without a physical store? Interactions has the perfect solution: a fully branded mobile tour. Like many of […]
By Michael Bellman, President SAS Retail Services There’s a fundamental shift underway in the retail merchandising world as more retailers take back greater control of their in-store conditions. We’re seeing this through a variety of trends that are becoming increasingly commonplace, including the dedicated in-store execution (ISE) model that has become a mainstay of SAS […]
Each year, Supermarket News releases its list of the top 75 food retailers and wholesalers in the U.S. These are the companies with the highest grocery revenues nationwide. So who made the top 5? If you’re expecting a sweep by 5 dedicated supermarket chains, you’re in for a bit of a surprise: Wal-Mart Kroger Costco […]
Building a Collaborative Culture Given that Daymon is a global organization, with a presence in dozens of countries around the world—not to mention the myriad of service offerings for retailers and manufacturers—it can be difficult for everyone to know all of the ways our organization can help our partners succeed. Throughout my career with Daymon, […]
If there’s one clear theme throughout the articles in this month’s Retail News Insider, it’s that there is a shift in the retail environment that now focuses more on the consumer. There’s simply no way to stay relevant in today’s competitive retail world without giving consumers what they want. As our Market Watch story this […]
