From Shopper to marketer… Transaction to lifestyle… Pharmacy to grocery Rx… Convenient to on-demand…. The change of pace in retail today is unprecedented. The past is no longer a predictor of the future. Demography is dead. Traditional categories are becoming obsolete. Digital is in the driver’s seat. In essence, the fundamentals of retail are being redefined and the playbook rewritten—in real time.
For many consumers, special meals and treats are an important part of holiday celebrations. Sharing those traditions by giving the gift of food to others is also becoming very popular, with Americans spending nearly $18 billion in food gifts each year, according to research firm Packaged Facts. When you consider that almost half of that spending is done during the winter holidays, December is the perfect time for Sales Advisors to show shoppers how the products they’re sampling can make thoughtful gifts that everyone on their lists can enjoy.
Shoppers’ expectations are on the rise, and they’re increasingly looking for retailers and brands to deliver not just a product, but also an experience. Sales Advisors help deliver on that expectation every day, but during the holiday season, there’s a lot they can do to make the shopping experience even more memorable.
Technology is playing an increasingly important role in retail—and our lives as a whole. It’s also something we write about a lot here at Retail News Insider. But it can be tough at times to figure out which technology trends are just passing fads (here’s looking at you, Google Glass) and which have real staying […]
What do you get when you combine 30,000 granola bars, 18,000 cups of coffee and 5,200 donuts? One of the best sponsored volunteer events the Ryder Cup has ever seen! Earlier this year, SUPERVALU approached the Interactions team with a unique opportunity to assist in staffing a SUPERVALU-sponsored volunteer tent for 2016 Ryder Cup held […]
No longer relegated to side dish or “should eat” status, less common vegetables like kale, cauliflower, beets and Brussels sprouts have been taking center stage on high-end menus and making up a bigger portion of many Americans’ plates over the last several years. The trend has grown as many consumers, especially Millennials, embrace a more […]
The holiday shopping season is upon us and stores are bustling with activity. Though Black Friday has the reputation of being the best for deals, it might surprise you to learn that it’s not the most popular with shoppers. Check out what experts predict will be the busiest days for in-store visits during the 2016 […]
Thank You for an Amazing Year! As we come to the end of 2016, I am reminded of what a meaningful year we have all just experienced together. We have made tremendous steps toward the betterment of our associates, supporting our communities and being a strategic partner to our valued customers. Here are some of […]
Those of you who have been reading Retail News Insider for some time know that this publication has evolved over the years, growing to meet the needs of our associates, our clients and our business. As we approach a new year, we’re gearing up for the biggest change yet: Interactions Retail News Insider will become […]
