Retail News Insider

Over the coming decade, retailers will need to cater to at least four disparate generations of consumers without alienating the others. How will they do it?

Though it may seem like summer just barely started, back-to-school and back-to-college shopping season is upon us! Many schools and colleges will start holding classes again this month, with the rest ramping up in early September. That means classroom and dorm room needs will be tops on many shoppers’ minds throughout August. Sales Advisors can use this checklist and accompanying tips to help make the task a little easier—and to share new ideas using the products they’re sampling.

In-store events are becoming more common as retailers look to capitalize on the well-known rewards of personal engagement. But that means Sales Advisors run the risk of becoming just another part of the landscape as shoppers get used to their presence in stores. How can a Sales Advisor stand out?

Acrobats, contortionists, Walk of Fame stars—sounds like a movie scene shot in Hollywood, right? As it turns out, these were just some of the sights Interactions produced at a recent food retail trade show in Chicago. Delivering the unexpected was Interactions’ goal for this year’s Food Marketing Institute (FMI) Connect event. FMI Connect is an […]

There’s a new phenomenon bringing throngs of smartphone holders into the streets, wandering through parks, businesses and other public areas at all hours of the day and night—all in search of, believe it or not, tiny digital creatures (Pikachu). There’s no doubt that the newly released Pokémon GO game is taking the world by storm. […]

The Experiences that Drive Us In today’s highly competitive marketplace, it has become increasingly important for retailers to pay attention to evolving trends. We write about these topics every month in this publication and produce groundbreaking industry reports on trends in the retail industry. We do these things because retailers do not have the luxury […]

Over the last two months, both Interactions and its parent company, Daymon Worldwide, have released detailed reports on two of the world’s biggest generations of consumers: Millennials and Generation Z. Both publications provide invaluable insight into the values, beliefs, attitudes and preferences that shape these consumers’ shopping and purchasing habits. Generational studies have for many […]