Tag Archives: April 2015 Feature

Online Goes In-Store: 5 Ways Brick-and-Mortar Retailers Benefit from Partnering with Virtual Retailers

Most of us have been there before: staring at our computer screens contemplating a purchase, but wishing there was some way we could actually see, feel and try out the product before making the investment. For many brands, that can be done fairly easily, hence the popularity of showrooming and webrooming. But for online-only retailers selling exclusive own-brand products, shoppers have long been out of luck.

Continue Reading

Celebrate with Your Shoppers!

This year, April is a great time for celebration. Not only is spring finally on its way, but both the Easter and Passover holidays also fall this month. Passover is a Jewish holiday that lasts April 3 to 11 and celebrates the freeing of Jewish slaves from Egypt. Easter is a Christian holiday that falls on April 5 and celebrates the resurrection of Jesus Christ. Both holidays are widely celebrated in the U.S. and generate over $16 billion in retail sales each year. Traditional foods and family meals play an important role in Easter and Passover, meaning Sales Advisors are in the perfect position to help shoppers make this year’s celebrations some of the best yet.

Continue Reading

Building Trust and Relationships Boosts Sales

Mary Ann Kautzman is a retail veteran with over 20 years of experience—11 of those working for Interactions. In that time, she has built many strong relationships with customers, which she credits as the key to her selling success.

Continue Reading

Knowledge Portal: A Perfect Pairing—Interactions Brings Tasting Beyond the Brewery

The adult beverage market represents over $170 billion in sales each year in the U.S., and is a category that continues to see impressive growth and diversification. From craft beers to flavored spirits to fruit ciders, it seems brewers and distillers are always coming up with something new for consumers to try. But it can […]

Continue Reading

Global Perspectives: Leading the Social Revolution—International Social Media Platforms Drive Consumer Decisions and Sales

Qzone, WeChat, Weibo, QQ, Line, Baidu Tieba, VK—if you’re based in the U.S., you probably have no idea what these names refer to. But for people in countries like China, Japan, Taiwan, Korea and Russia, they’re instantly-recognizable social media platforms that rival the likes of Facebook, Twitter and Instagram. In some cases, these alternative sites […]

Continue Reading

Executive Perspectives: From the President

Brett Barcelona, President and General Manager Retail Services Are you succeeding with seasonal selling? A couple of weeks ago marked the first official day of spring—and it ushered in a significant opportunity for the retail industry to leverage seasonal selling. If you are of the mindset that seasonal selling is limited to the holidays at […]

Continue Reading

Editor’s Corner: When Virtual Meets Reality

From augmented reality to digital wallets to in-store tracking, we’ve talked about the increasing number of cross-connections between the virtual and physical retail worlds many times before. A lot of the focus has been on how brick-and-mortar retailers can catch up and compete with newer e-commerce technologies. But as you’ll see in this month’s Market […]

Continue Reading