Online Goes In-Store: 5 Ways Brick-and-Mortar Retailers Benefit from Partnering with Virtual Retailers
Most of us have been there before: staring at our computer screens contemplating a purchase, but wishing there was some way we could actually see, feel and try out the product before making the investment. For many brands, that can be done fairly easily, hence the popularity of showrooming and webrooming. But for online-only retailers selling exclusive own-brand products, shoppers have long been out of luck.