In October, One to One Interactions and Giant Eagle celebrated Oktoberfest with events featuring authentic German products. Shoppers sampled everything from German Dalymar Coffee to imported Lagnese Summer Flower Honey to Mestemacher® Bread. Sales Advisors did a great job of decorating with German themed decorations to create a truly special event in the stores. Sales […]
If your house is like mine, this is the time of year that our old family recipe book gets a lot of use. It’s fi lled with family recipes, handed down from generation to generation, to celebrate our autumn bounty while we give thanks for what we’ve received. When I was asked to write about someone who I work with that I am […]
If pumpkin mania has hit your store in the last month, you are not alone. Chances are, you have noticed the growing number of pumpkin flavored products offered by brands. A glance at one popular grocery store’s October catalogue included everything from pumpkin cakes, bread and pancakes to pumpkin ravioli, tea and soup. Brands and […]
According to the National Association for the Specialty Food Trade, more than two-thirds of consumers report purchasing specialty foods within the past six months, an 11 percent increase over 2011. Chocolate, olive oil, cheese and yogurt top the list for specialty items shoppers are purchasing. Specialty foods are defined as foods of premium quality, which […]
This month Sales Advisor April Bernard offers a few tips on handling the busy holiday season with ease. According to April, one of the most important elements of making a sale is taking the time to learn about the product beforehand. “Knowing your product is key,” said April. “I always read the product packaging and […]
As retailers and brands prepare for the Thanksgiving shopping rush, expect to see more holiday themed promotions and free standing inserts (FSIs). FSIs are the manufacturer coupons you see in the Sunday paper supplement. Manufacturers’ FSIs are often tied to a national campaign, so by coordinating FSIs with events in-store, Sales Advisors add value to […]
Last month the company-wide initiative QUEST FOR SUCCESS gave away $2,000 in prizes to associates. By creating additional events or cost savings for the company, you can join hundreds of your co-workers in improving the company, and have your chance to win weekly cash prizes. You have until December 31 to implement cost-savings methods or […]
Recipe courtesy of allrecipes.com INGREDIENTS: 1 cup chopped onion 2 tbsp butter, melted 2 (14.5 ounce) cans chicken broth 1 (15 ounce) can pumpkin puree 1/4 tsp ground cinnamon 1/8 tsp ground ginger 1/8 tsp ground black pepper 1 cup heavy whipping cream DIRECTIONS: Saute onion in butter in a medium saucepan until tender. Add […]
1. Pumpkin mania is on! Read more in this issue. 2. Prepare in-store events for the holidays with these tips. 3. Specialty foods are gaining popularity. Find out what shoppers are looking for this month. 4. Maximizing holiday FSIs. Bring shoppers full circle from their home to yours. 5. Check out this month’s recipe for […]
248 MILLION The number of turkeys raised in the United States in 2011 1621 The year the Pilgrims celebrated the first Thanksgiving 20 ft. The diameter of the world’s largest pumpkin $49.20 The average cost of Thanksgiving dinner for 10 people in 2011>
