Eighty-seven percent of consumers say live events are more effective than TV commercials. –Event Marketing Institute, EventTrack 2015 —– By Retail News Insider Well-executed experiential events evoke emotions, stimulate the senses and help build the relationship between the retailer and the consumer. Events like chef demonstrations, outdoor grilling events and grand openings featuring face painters, […]
“We continue to see an increasing focus on Big Data. It drives a lot of critical components, from routing and billing to tracking and reporting. It’s a huge priority for us.” –Nick Mills, Senior Vice President for SAS Retail Services By Retail News Insider Big Data—the virtual flood of information being collected from in-store and […]
New technologies, new products, new consumer preferences— change always threatens to disrupt the status quo, and the retail landscape is no different. The trick is to determine which trends are passing fads and which have real staying power. To help, we asked six experts from the Daymon Worldwide family of companies to share their predictions for trends that will have the biggest impact on the U.S. retail environment in 2016.
By Retail News Insider “It’s the most wonderful time of the year” is not just a lyric from Andy Williams’ holiday classic. It’s reality for many retailers, who count on the holiday shopping season for up to nearly 20 percent of their total sales for the year, according to the National Retail Federation (NRF). Since […]
By Retail News Insider “Five Trends Driving Traditional Retail Toward Extinction” —Forbes “Retail Stores Will Completely Die, Says Tech Investor” —Business Insider “Is brick and mortar retail in a death spiral?”—Fortune Your favorite stores are going to close. Not really, but as the headlines above show, that’s what some retail insiders would have you believe. […]
By Retail News Insider Imagine a toothbrush that tracks your brushing habits and prompts your smartphone to deliver targeted oral care tips. A speaker that not only takes requests to play your favorite songs, but can also add items to your grocery list, turn off lights or lower the heat whenever you ask. Sound like […]
Every good retailer needs an app, right? Popular consensus says yes, but some vocal digital experts are now leaning more toward the “maybe” side of things. While mobile apps have been a huge innovation for the retail world in recent years, that doesn’t mean consumers will use a retailer’s app simply because it exists. We know shoppers are using their mobile devices in the store but only about 21 percent turn to a retailer’s app first, according to a study conducted by Google. Instead, the majority of shoppers begin their digital journey by using a mobile browser to search for a product or by going directly to a retailer’s website.
By Retail News Insider From the moment you even think about going to a store, whether you realize it or not, technology is increasingly playing a part in your retail journey. That’s because rather than sitting by and losing consumers to online marketplaces, innovative brick-and-mortar stores have risen to the challenge and are using similar […]
By Retail News Insider When retailers and brands first made their way onto Facebook, Twitter, Instagram, Pinterest and other social media sites, many hoped each “Like,” Tweet or Share would be the surefire answer to increasing sales in the digital age. But some remained (and still stand) unconvinced—seeing social media as just another hype that […]
By Retail News Insider Historically, retailers and CPGs have focused on advertising and marketing efforts that helped them spread their messages to consumers. Think billboards, sales flyers, TV commercials and one-size-fits-all loyalty programs. Given that they ran the environment, retailers and CPGs naturally thought they were the ones who were in control of influencing buying […]
