Demography is dead. Demand is fragmenting. The conventions around categories are being abandoned. Marketing to the masses, or even the majority, is no longer enough to guarantee success. Consumers are demanding ever greater personalization, while at the same time their needs and preferences are growing increasingly diverse. No matter the product, selling to this fragmented […]
You’re sitting at your desk working away when suddenly you hear rousing voices coming from the break room. Is it someone’s birthday? Are colleagues descending on leftovers from a meeting? Even better—it’s a Brands2Desk promotion! A newly launched service from Daymon’s consumer experience team, Brands2Desk takes all the excitement of a sampling event right into […]
What do law enforcement, sales, bartending and administrative work have in common? If you ask Field Manager Theresa Green, she’ll tell you they all involve providing good customer service—one of the key factors that drew her to working with Interactions. Green says she initially became interested in the role of Brand Ambassador about three and […]
If we had to choose one instance of Private Brand taking an original idea and running with it to make it even more innovative, single serve coffee pods would have to be it. Until 2012, Keurig largely had the market in the United States on both single-serve brewers for home use and the coffee pods […]
Household staples like paper towels, batteries and rice might not be the most exciting items on shoppers’ list—but that doesn’t mean retailers and brands can’t infuse a little excitement into their designs. Take a recent battery package created by Daymon’s international design team. The playful design, featuring robots whose bodies are made up of the […]
Putting Merchandising Strategy into Action Ever wonder how new items get added to your local store’s shelves? Or why things sometimes seem to move around from week to week? Who decides where products should go on the shelf or even in the store? While it may seem to the untrained eye like a simple case […]
The retail market of organic products continues to defy gravity. All indications are pointing to double-digit growth driven by consumer trends around health and wellness, clean label, natural, non-GMO, local and fresh eating. In the United States and Europe, the demand for organic already outpaces the land available to grow organic crops, and even looking […]
Analytics has been a buzzword in retail for a number of years now. Retailers know that data is important—and they’re gathering it.
June is National Dairy Month, which means lots of coupons, sales and other deals on everything from milk and ice cream, to cheese and butter. It’s a great month for Sales Advisors to help shoppers take advantage of all the benefits dairy has to offer—and to make the most of in-store specials. Promotions play a […]
Shoppers are more concerned with personal wellness than ever before. This extends beyond physical well-being to encompass emotional and spiritual health as well. But many are increasingly shying away from modern pharmaceuticals to achieve this—instead turning to natural foods and practices that can help provide balance to their lives. Enter Ayurveda—an ancient holistic form of […]
