By Vasco Brinca, President – International, Daymon Worldwide The world of retail is on the cusp of major change. Our view of the “typical” consumer is being turned on its side as the first wave of Millennials (loosely defined as the generation shaped by the political, social and digital changes of the late 20th century) […]
The top 5 traits that influence Millennials’ shopping behavior—and that retailers and brands must recognize—are: Worldwide Sharing Tribe—Millennials crave meaningful experiences they can share via social media. Eat to Be Healthy/Social-Driven Diets—Millennials are health conscious and more willing to follow diets based on their beliefs (like animal welfare). Eco(nomic) Consumers—Millennials are driven by ecological values […]
Cage-free eggs, free-range chickens, pasture-raised beef—the hyphenated superlatives for fresh meat and poultry products today can rival that of any padded college essay. But what do they mean? And why are consumers flocking to products with such labels in droves? The simplest explanation is that they’re part of the larger whole food and back-to-nature movement. […]
As announced in December, SAS Retail Services landed a contract in late 2015 to become the dedicated retail services provider at Harris Teeter, a Southeastern grocery chain. In only 12 short weeks, from the announcement date to the program launch, SAS became the Southeastern grocery chain’s single source provider for retail services—including the execution of […]
Our Culinary Secret Weapon Daymon is a company lucky enough to have industry-leading experts such as Nicole Peranick, our Director of Global Culinary Strategy. Nicole is one of our secret weapons, though the last thing we want to do is keep her expertise a secret. Nicole helps our Daymon associates, retail customers and supplier partners […]
We are more than halfway through the year and yet it seems it was just last month we launched this year’s refreshed Retail News Insider—expanding our Market Watch feature from two pages to four, and adding more content from our in-house experts at Interactions and SAS Retail Services. With six months under our belts, it […]
