Retail News Insider

Ever wonder how grocery retailers and brands get their food to look so tempting in advertisements and on packages? The secret isn’t having a trained chef prepare those meals. Instead, it’s about having a talented food stylist, photographer and photo editor—and sometimes the right hair gel. Yes, that really does say “hair gel”—and no, it’s […]

Matching the Consumer Mindset For many years, large national brands have been consumers’ go-to items. The brand names and logos are well-known, and their marketing messages have one simple goal: encourage consumers to remain loyal. But over the last decade, the tide has turned. Consumers expect more from a brand than a recognizable name and […]